The Importance of Auto Shows in the Purchase Decision

According to a visitor survey, the Quebec City Auto Show has a great impact on the purchasing process of its visitors.

A survey was conducted in mid-March among 1,800 respondents following the 2023 Quebec City International Auto Show.

The results are categorical: the event is at the heart of its visitors’ vehicle purchase process.

After an absence of two years, the return of the Quebec City International Auto Show was a great success.

Thus, the survey indicates that the satisfaction rate of its visitors reaches 94%.

“The results of our survey prove, beyond a shadow of a doubt, that the Quebec City Auto Show still has its raison d’être,” says Charles Drouin, General Manager. “It is a key factor in our visitors’ buying process. In fact, 65% of them indicate that the Auto Show has an impact on their purchasing decision and 91% say that it allows them to compare and shop for models,” he continues.

Notable absences

The 2023 edition of the Quebec City International Auto Show was held under a new hybrid manufacturer/dealer formula.

However, some brands chose not to be present. This decision is viewed negatively by visitors, 44% of whom said that their absence had a negative impact on their perception of these brands and 58% of whom said that their absence had or potentially had a negative impact on their decision to buy a vehicle from these brands.

“These results corroborate our assumptions about the importance of car shows,” says Drouin. “Even though the automotive industry is currently undergoing a revolution, the Quebec City Auto Show continues to be the benchmark for consumers to shop for their vehicles.”

The 41^st edition of the Quebec City International Auto Show will take place from March 5 to 10, 2024 at the Centre de Foires d’Expocité.