The 78th Edition of the MIAS Records 150,000 Visitors

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Nearly 150,000 people passed through the SIAM booths at the Palais des Congrès. Photo Michel Beaunoyer

The Montreal International Auto Show (MIAS), which took place from January 20 to 29 at the Palais des Congrès, registered 148,516 visitors.

According to the organizers, the attendance at this event presented by iA auto and home insurance confirms that the event is important for consumers and car enthusiasts in the greater Montreal area.

This 78th edition of the MIAS presented 220 vehicles, including the largest number of green and exotic vehicles ever presented in a general public exhibition. “Our goal was achieved. Despite the 3 snow flurries and the drop in workers downtown, people came out and we thank them all for coming,” added Luis Pereira, MIAS Executive Director in a press release issued after the count.

Rediscovering cars

Bertrand Godin, spokesperson for the event for the twentieth time, was present every day and was able to take the pulse of the public. “People waiting for their vehicle finally had the chance to admire, feel and touch the one they ordered for the very first time. These are families and friends who have taken advantage of the Show to live their passion for cars together, that’s what car shows are all about.”

The car manufacturers did their utmost to present their new products, premieres and concept cars. Jim Scott, Sponsorship and Auto Show Manager at General Motors Canada said, “As the Montreal International Auto Show winds down for 2023, we at General Motors are extremely pleased with our decision to participate in this year’s event. After a two-year hiatus, it was great to once again showcase our lineup of Chevrolet, Buick, GMC and Cadillac vehicles to the Montreal community and support our GM dealers in Quebec. It was fantastic to see the crowd so enthusiastic.”

A beautiful showcase

The Montreal Auto Show could not have taken place without the participation of many partners, manufacturers and exhibitors. “We would like to thank everyone who came to offer their products and services to the visitors. We really felt that people were happy to have the event back. We cannot ignore the disappointment of some visitors. Despite the fact that we had communicated on several occasions that some manufacturers would be absent, some people unfortunately expressed their disappointment. Nevertheless, we see the 2023 edition’s enthusiasm in a good light. Quebec consumers are passionate about cars and we will continue to work to create industry events that are worth the detour. It was important for us to make the people who were there shine. We’re going to take a break and get ready for January 2024,” concludes Denis Dessureault, executive vice-president of MIAS.
“We hope that the successful number of visitors will convince the manufacturers to renew their participation next year and rally those who were absent. From our side, we can say that it is mission accomplished” adds Luis Pereira, MIAS executive director.

Another success for this edition is the number of downloads of the brand new mobile application. This was a test year for MIAS to offer a mobile application that is different from anything else in the trade show industry.


Categories : Dealerships, Editorial
Tags : Event, SIAM


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