Genesis announced its vision of electrification for a sustainable future with the live stream release of its vision statement film, “Futuring Genesis”.
With today’s drivers making more responsible choices towards a better future, Genesis is setting a new direction for the brand and taking steps to create a more sustainable future for driving.
The video opens with an introduction of Euisun Chung, Hyundai Motor Group Chairman, discussing Genesis’ past, present, and its journey to a sustainable future.
“Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Euisun Chung.
The film also took the opportunity to showcase GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform.
Images of GV60 were revealed in August and the vehicle is to be released in the second half of this year in the Korean domestic market, leading the brand’s journey to electrification.
North American deliveries of GV60 are expected in 2022.
The signature Two Lines design theme also flows through the video, tracing the company’s progress towards the sustainable future led by their line of luxury EVs as a conversation between Global Head of Genesis Jay Chang and Chief Creative Officer Luc Donckerwolke explores the company’s move to electrification.
Shift to electrification
The brand’s new vehicles will all be purely electric starting from 2025.
To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs.
Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency.
In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis announced its goal to pursue a carbon-neutral brand by 2035.
This is the first time for a member of the Hyundai Motor Group to announce the transition and will solidify the brand as a leader in the luxury vehicle brand.
Genesis plans to make the transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all worksites and production plants.
To become carbon neutral, Genesis will establish itself as a 100 percent zero-emission vehicle brand by 2030.
Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.
In addition, starting with GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand.