Collective Industry Responsibility
Where does the tire sector’s journey to sustainability stand today? Titled “Journey to Sustainability”, TRAC’s 2023 Rubber Recycling Symposium made its long-awaited return on October 4…
Posts by Carol Hochu
The Winter Tire Advantage
Traction and stopping ability far outweigh cost considerations during the cold months. We’re now well into autumn and soon our collective thoughts will be turning to…
Rubber Recycling Symposium Returns
Event promises three days of top-tier information and ideas from around the globe. The Tire & Rubber Association of Canada (TRAC) cordially invites everyone in the…
Proper Tire Inflation Pays
Maintaining correct tire pressures deliver cost savings and reduced environmental impact Every spring, as we have for over two decades now, TRAC launches its tire maintenance…
Big Tires, Big Industry
OTR and the mining sector are a big part of the Canadian economy. This issue, I’d like to share something completely different! Recently, I had the…
A Review of TRAC’s Past Year Achievements
The start of a new year is always a fitting time for reflection. As we enter 2023, it feels appropriate to look back and review 2022’s…
A Circular Approach
Effective end-of-life tire management is critical to ensuring a truly sustainable economy. October is known for a multitude of holidays and celebrations including Thanksgiving Day…
Women Acing It in the Tire & Rubber Industry
Recognizing and celebrating female achievement in our sector. As I type this, it is day one of the U.S. Open, one of the world’s most prestigious…
Media Magic & Old Hat
Increasing awareness regarding tire inflation and maintenance. Finally, the first day of summer arrived at 5:14 a.m. ET on Tuesday, June 21. Summer conjures up an…
Commitment to Sustainability
The tire industry has and continues to advance its efforts in environmental protection and reducing emissions. As I type this, Earth Day 2022 (held April 22)…
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