Posts by Carol Hochu

Collective Industry Responsibility

Where does the tire sector’s journey to sustainability stand today? Titled “Journey to Sustainability”, TRAC’s 2023 Rubber Recycling Symposium made its long-awaited return on October 4…

The Winter Tire Advantage

Traction and stopping ability far outweigh cost considerations during the cold months. We’re now well into autumn and soon our collective thoughts will be turning to…

Rubber Recycling Symposium Returns

Event promises three days of top-tier information and ideas from around the globe. The Tire & Rubber Association of Canada (TRAC) cordially invites everyone in the…

Proper Tire Inflation Pays

Maintaining correct tire pressures deliver cost savings and reduced environmental impact Every spring, as we have for over two decades now, TRAC launches its tire maintenance…

Big Tires, Big Industry

OTR and the mining sector are a big part of the Canadian economy. This issue, I’d like to share something completely different! Recently, I had the…

A Circular Approach

Effective end-of-life tire management is critical to ensuring a truly sustainable economy.   October is known for a multitude of holidays and celebrations including Thanksgiving Day…

Media Magic & Old Hat

Increasing awareness regarding tire inflation and maintenance. Finally, the first day of summer arrived at 5:14 a.m. ET on Tuesday, June 21. Summer conjures up an…

Commitment to Sustainability

The tire industry has and continues to advance its efforts in environmental protection and reducing emissions. As I type this, Earth Day 2022 (held April 22)…

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