Pascal Tran, Director of Sales and Marketing for Canada, explained to Autosphere his brand’s development strategy in our market.

At the TotalEnergies booth, Mr. Tran explained how the lubricant supplier has been working with Canadian distributors to make its products more readily available to auto repair shops. The next phase will focus more on brand awareness among repair shop managers and consumers.

TotalEnergies designs products specifically for the Canadian market, which protects it from any price fluctuations. The company also stands out for its “multi-specialist” positioning, offering the market products tailored to the specific needs of vehicles operating in our territory.