Customization and Performance: Brembo Expands North American Offering
Autosphere » Mechanical »
Gilles Cloutier, North American Aftermarket - Canadian Sales Director and Andrew McInnes, North American Aftermarket - Product and Marketing Director for Brembo. Credit: Isabelle Havasy
At the recent AAPEX show, Brembo showcased numerous innovations in a modern and impressive booth space.
The brand is expanding its brake disc lineup with the addition of a Sport variant to its Xtra line, featuring OE-grade quality. It includes three versions: Xtra Max (drilled), along with Max and Sport, both featuring slotted designs.
Brembo is also introducing X-Style calipers. Available in multiple colours, they open the door to customization while delivering enhanced quality. New models will be added to the catalogue throughout the year.
The North American aftermarket now has access to Upgrade performance products through its Racing Technologies distributor. These will be gradually available in our warehouses and directly through our supply sources.
A more diverse range
On the brake pad side, the range is diversifying. It now includes the Prime line (OE alternative solution), Beyond (adapted for specific applications: EVs and commercial vehicles [Greenance package for reduced carbon footprint]), Xtra (enhanced Prime proposition in terms of style and performance) and Upgrade (carbon-ceramic).
Brembo is also targeting two-wheel enthusiasts with the addition of replacement and performance parts for motorcycles to its inventory starting in 2025.
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