The Women In Trucking Association (WIT) welcomes Bridgestone Americas as its newest Gold Level Partner, strengthening its mission to encourage the employment of women in the industry, promote their accomplishments, and minimize obstacles faced by women working in trucking.

LaTres Jarrett, Executive Director TBR at Bridgestone Americas, will serve on the Board of Directors.

In 2022, the company was a Platinum Sponsor of WIT’s Accelerate! Conference & Expo held in Dallas, TX Nov. 13-16 and virtually Dec. 6-7. Additionally, Bridgestone Americas further supports the association, as Samantha McCracken, Strategic Operations Manager, is a member of the Content Advisory Council.

Advancing equity and embracing individuality

“At Bridgestone, we are committed to cultivating a culture that advances equity and embraces individuality,” said Jarrett. “I am thrilled to continue that mission as a member of the WIT Board of Directors, joining forces with my industry colleagues to further advance and promote diversity in the trucking industry.”

“In 2022, Bridgestone Americas formed its DE&I Center of Excellence to cultivate an inclusive culture that advances equity and embraces individuality,” said Ellen Voie, Founder of WIT. “Their commitment to DE&I in our industry exhibits the true value of their partnership with the Women In Trucking Association.”

Founded in 2007, the Women In Trucking Association was established to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize the obstacles they face. Currently, the organization is a resource for nearly 8,000 corporate and individual members located in the United States, Canada and Mexico, as well as Japan, Australia, Sweden, South Africa and New Zealand.

Recent accomplishments include: releasing the 2022 WIT Index, the official barometer to benchmark and measure the percentage of women who make up critical roles in transportation each year, finding professional female drivers increased to 13.7%; participating in White House and FMCSA roundtables and events; launching its Professional Driver Hub, an online resource to encourage driver success; and more than 1,700 registered attendees at the 2022 Accelerate! Conference and Exhibition.