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TRAC

Commitment to Sustainability

The tire industry has and continues to advance its efforts in environmental protection and reducing emissions. As I type this, Earth Day 2022 (held April 22)…

The Push and Pull of 2022

So far, the new year is proving to be eventful and unpredictable. We’ve witnessed a curious start to 2022, with positive and negative influencers pushing and…

TRAC Announces Inaugural Leadership Awards

The Tire and Rubber Association of Canada (TRAC) has announced the launch of its inaugural Industry Leadership Awards program. TRAC’s Industry Leadership Awards recognize outstanding individuals…

2021 Winter Tire Trends With Carol Hochu

A new study reveals winter tire use is continuing to grow in Canada. Recently, the Tire and Rubber Association of Canada (TRAC) released the results of…
Carol Hochu TRAC

Big Strides in Canadian Tire Recycling

Tire Recycling in Canada has come a long way thanks to considerable effort and collaboration. As I type this, Waste Reduction Week in Canada is in full swing.…
Carol Hochu TRAC

The Final Countdown of 2021

The fall season is a time for looking back but also, looking forward As I write this, it’s mid-September and for many—me included—September post-Labour Day feels…

Part 2: A Sustainable Future With Carol Hochu

For Part 1 of our interview with Carol Hochu, click here. Part 2: Social responsibility, ecological considerations and advances in engineering In the second installment of…

Part 1: A Sustainable Future With Carol Hochu

Part 1: Meeting and Exceeding environmental, social and economic goals within the tire industry. Like many facets of the automotive industry, the tire sector also continues…
Carol Hochu TRAC

Marketing at the Finish Line by Carol Hochu

Turning sports fans into tire fans Is there is a better tire marketing season than summer? There is a seemingly endless and fascinating lineup of sporting…

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