Beyond Good Looks
Why wheel and tire packages are taking on a more complex role One of the things I’ve learned during my time in the tire industry is…
TRAC
Simple Sustainability Strategy
The Greenest Tire Is the One That Lasts the Longest When sustainability is discussed in the tire industry, the conversation often focuses on recycling programs, recovered…
TRAC and UT-PRON Launch Knowledge-Sharing Partnership to Advance Sustainable End-of-Life Tire Management and Recycling in Nigeria
The Tire and Rubber Association of Canada and Used Tyres and Producer Responsibility Organization of Nigeria (UT-PRON) signed a Memorandum of Collaboration (MoC) establishing a framework…
TRAC Launches Monthly Member Spotlight Series
The Tire and Rubber Association of Canada (TRAC) has announced the launch of its new monthly Member Spotlight Series, showcasing the organizations and industry leaders driving…
Ontario’s Tire Collection Challenges
A look at proposed improvements, regulatory changes and common interests Ontario’s tire recycling system is facing a period of significant adjustment as collection challenges and proposed…
On the Road Again
Carol looks at some highlights from this year’s OTR Tire Conference in Puerto Rico. American country music legend Willie Nelson wrote and recorded “On the Road…
Looking Back, Looking Ahead
Early 2025 is the perfect time to reflect on the year behind us and the one ahead. In 2024, TRAC welcomed two companies as new members…
Pushing Towards Net Zero
Traction Summit emphasized sustainable mobility solutions for both tires and vehicles This year’s Traction Summit in Charlotte, North Carolina, proved an attractive one for those who…
Safety, Sustainability, and Opportunity
An Interview with TRAC President Carol Hochu… The tire industry doesn’t stand still, and during 2024 we saw a lot of changes and initiatives taking place.…
Rolling Into Spring
With warmer weather and leaves on the trees, a lot of activity is taking place in the tire sector. Some claim that spring is the best…
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