Big Tires, Big Industry

OTR and the mining sector are a big part of the Canadian economy. This issue, I’d like to share something completely different! Recently, I had the…

Media Magic & Old Hat

Increasing awareness regarding tire inflation and maintenance. Finally, the first day of summer arrived at 5:14 a.m. ET on Tuesday, June 21. Summer conjures up an…

TRAC Names 2022-2023 Board of Directors

The Tire and Rubber Association of Canada (TRAC) announces its new Board of Directors following its Annual General Meeting of members held on June 14, 2022.…

TRAC Welcomes Royal Mat as New Member

The Tire and Rubber Association of Canada (TRAC) announces the addition of Royal Mat as its newest member. Headquartered in Beauceville, Quebec, Royal Mat produces rubber…

Commitment to Sustainability

The tire industry has and continues to advance its efforts in environmental protection and reducing emissions. As I type this, Earth Day 2022 (held April 22)…

The Push and Pull of 2022

So far, the new year is proving to be eventful and unpredictable. We’ve witnessed a curious start to 2022, with positive and negative influencers pushing and…

TRAC Announces Inaugural Leadership Awards

The Tire and Rubber Association of Canada (TRAC) has announced the launch of its inaugural Industry Leadership Awards program. TRAC’s Industry Leadership Awards recognize outstanding individuals…

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