Automotive software specialist TraXtion has deployed TireSpec, an AI-powered website integration designed to convert online tire-shopping traffic into immediate store service appointments. Engineered for franchise dealerships, multi-shop tire retailers, and independent service centers, the hardware-free software widget allows consumers to generate an accurate replacement tire quote simply by uploading a smartphone photo of their current tire sidewall.

The technology directly addresses online conversion drop-offs. While over 90% of modern consumer tire inquiries originate online, legacy retail search funnels heavily rely on manual alphanumeric sizing sequences, trim classifications, or vehicle identification numbers (VIN)—technical parameters that standard vehicle owners often struggle to locate, resulting in high website cart abandonment rates.

By utilizing advanced computer vision and a proprietary, patent-pending optical character recognition (OCR) matrix, TireSpec deciphers alphanumeric sidewall codes directly from a raw image file. The widget automatically identifies the asset’s active make, model, core dimension metrics, and speed ratings before cross-referencing the data via an API link into the repair facility’s live distributor warehouse inventory and localized pricing guidelines.

“Instead of asking customers to figure out their year, make, model and tire size, we simply ask them to take a picture,” stated Brad Kokesh, President & CEO of TraXtion. “Within seconds they’re viewing replacement options and pricing, all without leaving the website.” 

For Canadian fixed operations managers, tire jobbers, and dealership groups looking to protect their service lane tire market share, the digital rollout provides a frictionless e-commerce gateway that shortens service advisor lookup times and minimizes manual inventory order errors.