NEXEN TIRE, a leading global tire manufacturer, has announced that its premium sport performance tire, the N’FERA Sport, has been selected as original equipment for the new BMW iX3.

The N’FERA Sport tire provides excellent dry, wet and handling performance thanks to several important design features, such as a wider longitudinal groove for improved drainage performance in wet conditions and a block design for excellent dry and wet handing performance at high speed.

The tire also incorporates the latest tread compound to enhance grip and braking performance, while the sidewall reinforcements maximize stability at high speeds, delivering outstanding handling and stability during cornering.

Over the years, NEXEN TIRE has consistently expanded its supply of original equipment (OE) tires to global automakers, and this latest partnership with a premium automaker further highlights its growing brand recognition in the industry. Since initiating OE business with global manufacturers in 2012, the company has rapidly broadened its partnerships, and now supplies tires to leading brands such as BMW Group.

This achievement is due to NEXEN TIRE’s continuous investment in R&D, which has led to the development of superior products utilizing advanced technologies. Most recently, the company became the first in Korea’s tire industry to adopt a high dynamic driving simulator, enabling the development of next-generation virtual tires.

NEXEN TIRE has further enhanced its manufacturing competitiveness by implementing an AI-based automated inspection system to increase precision in product quality control. The company is continuing to integrate AI and virtual reality (VR) technologies throughout product development and production and has plans to strengthen partnerships with global automakers.

“By strengthening our R&D efforts and enhancing collaboration with global automakers,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE, “we will continue to deliver premium products to customers worldwide.”