MARTINS Unveils ABC’s New Brand Identity and Launches Its New Bulk Bucket

MARTINS, a recognized player in the North American tire industry, announces a new milestone in the integration of ABC (American Balancing Corp), a brand specializing in tire balancing beads. Following its recent acquisition, MARTINS continues its commitment to harmonizing its brands and unveils a revamped visual identity for ABC — a transformation that is both aesthetic and strategic, designed to strengthen the brand’s personality and support its expansion into new markets.

A modernized identity that stays true to ABC’s DNA

This evolution reflects a clear objective: to give ABC a strong and cohesive visual identity that aligns with the MARTINS universe. The entire design has been reimagined to create a modern, clean, and product-driven image. The new visual environment adopts orange, MARTINS’ signature color, symbolizing energy and innovation.

More than just a graphic update, this rebranding aims to enhance ABC’s visibility, affirm its integration within the MARTINS product line, and strengthen brand recognition across all markets.

A new format: the bulk bead bucket, ABC8KG

As part of this evolution, MARTINS is also launching the ABC 8 kg (17.6 lb) bucket, a bulk format larger than industry standards, designed to meet the needs of fleet service shops.

Manufactured in Germany, ABC balancing beads are synonymous with quality, providing precise and long-lasting internal balancing for a wide range of vehicles — from heavy trucks and off-road vehicles to classic cars and motorcycles.