tire innovation

An App for Diagnosing Tires

The Austrian company Anyline has introduced a simple yet powerful app called TireBuddy, which can determine a tire’s tread wear level in just a few seconds.…

Schrader celebrates 40 years of TPMS

While Schrader has been marketing tire pressure monitoring sensors (TPMS) for 40 years, this milestone in no way overshadows the company’s constant drive to look toward…

From Materials to Markets

I recently returned from the Traction Summit, widely regarded as a great meeting place for exploring the future of tires and forging the connections needed to…

New Northern Scrap Tire Processor Announced

Tire Stewardship of Saskatchewan (TSS) has signed an agreement with Emterra Tire Recycling Ltd. (ETR) to be the northern scrap tire processor. ETR will develop a…

The Longest Lasting Tire Goodyear Ever Made

Goodyear announced the release of the new Assurance MaxLife®2, the next generation premium all-season tire backed by an 85,000-mile (140,000 km) limited tread life warranty*. The…

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