A complete lineup adapted to new economic realities.

In today’s challenging economic climate, consumers are adjusting their buying habits, and looking for quality products at affordable prices. The HiFly tire brand aligns perfectly with this trend by offering a reliable and comprehensive range of products at an entry-level price point.

“HiFly meets our quality standards, and its wide selection of models is ideal to meet the needs of the Canadian market,” explains Ugo Desgreniers, Senior Director of Product Strategy at Distribution Stox.

Nationwide coverage

Founded in 1995 and distributed in over 120 countries, HiFly is available in Canada exclusively through Distribution Stox and its partner NCT (North Country Tire) in Western Canada. Thanks to their regional warehouses, they can quickly supply their entire customer base. HiFly benefits from a solid coast-to-coast distribution network, ensuring optimal availability.

A complete PLT lineup & high-performance winter tires

HiFly offers a broad range of Passenger and Light Truck (PLT) tires, making it an ideal solution for retailers looking for a single brand to serve all their customers. Among their most popular models are winter tires, such as the Win-Turi 215, Win-Turi 216, and Win-Turi 212.

• Win-Turi 215: Designed for sedans, crossovers, and SUVs. Its directional tread pattern provides strong grip on snow and wet roads. Studdable, it’s ideal for harsh winter conditions. A silica-rich compound enhances traction on ice, snow, and wet surfaces. Available in sizes from 13″ to 22″.

• Win-Turi 216: Non-studdable, it is suitable for a wide range of vehicles, from sporty coupes to crossovers. It delivers reliable handling in winter conditions, with an asymmetric tread pattern that provides strong traction on snowy and icy surfaces. Sizes: 14″ to 20″.

• Win-Turi 212: Designed for cars and sporty SUVs. Its asymmetric tread improves handling and slush evacuation. The sipes and silica-enriched compound provide excellent grip on snow and ice. Sizes: 13″ to 20″.

Road hazard warranty—a rarity in this category

HiFly is one of the few brands in this category to offer a road hazard warranty. This limited, free warranty applies to select models for one year, or the first 25% of tread wear (whichever comes first), and covers irreparable road damage by offering a free replacement with a comparable HiFly tire.

In addition, all HiFly tires are warrantied against defects in workmanship and material for a period of 60 months from the date of purchase. Any qualifying HiFly passenger or light truck tire deemed to have a defect in workmanship or materials will be replaced free of charge for the initial warranty period, which is the first 25% of original usable tread life, or within 12 months from the date of purchase, whichever comes first. When a tire has worn down past the 25% mark, the customer must pay for the cost of a new comparable HiFly passenger or light truck tire on a prorated basis.

Canadian marketing

HiFly’s marketing materials and sales support are developed in Canada, by Canadians, and tailored specifically for the Canadian market. After all, no one understands Canadian drivers—or the unique demands of our tire industry—better than fellow Canadians.

This local expertise ensures that retailers benefit from marketing strategies and messaging that resonate with Canadian consumers, and help build trust in the HiFly brand. Key initiatives include HiFlyTires.ca, a dedicated website that highlights the brand, addresses common consumer questions, and features a dealer locator tool designed to drive traffic directly to local tire retailers.

Canada’s go-to for fast and reliable tire delivery service

With the largest tire inventory in Eastern Canada, Distribution Stox is a recognized leader in car, EV and light truck tire and wheels distribution. They’ve managed to make a name for themselves, thanks in part to their streamlined processes and their quick and efficient delivery service centred on their clients’ evolving needs and auto industry trends.

To offer one of the best services in the country of its kind, they carry a comprehensive line of products, and have access to local warehousing, which allows them to ensure continuous availability. Their customized online ordering and quote platform, along with easy order tracking, make managing purchases a breeze. Integration with your management systems ensures efficiency, while their fast, reliable delivery service guarantees that you receive orders on time.

With Distribution Stox on your side, you’re enjoying the advantages of a dependable tire distribution experience.

Tire retailers who would like more information about the entire HiFly brand lineup, applicable warranties, and business opportunities are encouraged to visit distributionstox.ca. Existing Stox customers can also contact their Stox representative, or call 514-666-STOX for details.