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New Tire, New Economic Reality

Autosphere » Tires » New Tire, New Economic Reality
HiFly tires. Credit: Distribution Stox

In today’s economic climate, Canadian consumers are increasingly seeking high-quality yet affordable tire options. The introduction of a new value-tier tire brand could meet this demand effectively.

Leif Ellefsen, EVP of Growth and Strategic Partnerships at Unimax/Distribution Stox/Point S Canada, notes, “In tough economic times, consumers often shift their focus to affordable quality products. The HiFly brand provides a practical solution that balances value and performance.”

Established in 1995, HiFly tires are now distributed in over 120 countries. In Canada, HiFly is exclusively distributed through Distribution Stox and available at Point S retail locations. Ellefsen adds, “All Distribution Stox customers, from independent tire retailers to automotive dealerships, can order HiFly tires to offer their clientele.”

HiFly’s extensive range of Passenger Light Truck (PLT) tires is particularly beneficial for retailers seeking a single brand to satisfy diverse customer needs. This includes options for delivery vans and last-mile delivery vehicles.

Popular HiFly tire models

  • HF201 (All-Season Tire): Designed for performance, comfort, and safety, the HF201 caters to passenger car and crossover drivers. It offers excellent wet and dry grip and a quiet, comfortable ride, thanks to its optimized variable-pitch tread design. Available in sizes ranging from 12 to 17 inches, it comes with HiFly’s road hazard warranty.
  • HF805 (Ultra High Performance – UHP): Ideal for passenger cars, crossovers, and SUVs, the HF805 is a summer tire featuring a jointless nylon band for high-speed stability. Its silica compound enhances wet performance and rolling resistance. The HF805 also includes a rim protector for added curb damage protection and is available in sizes from 15 to 26 inches. It is covered by HiFly’s road hazard warranty.
  • Win-Turi 215 (Winter Tire): This tire is designed for passenger cars, crossovers, and SUVs, offering superior winter performance. Its directional tread pattern enhances road contact, and the optimized tread siping improves acceleration and braking. The Win-Turi 215 is studdable and features a silica-rich compound for improved traction. Available in sizes from 13 to 22 inches, it is also covered by HiFly’s road hazard warranty.
  • Win-Turi 216 (Studless Winter Tire): This tire provides excellent grip and handling in winter conditions, suitable for a variety of vehicles from passenger cars to sports coupes. It features a tread design that enhances braking, cornering, and slush evacuation. The Win-Turi 216 is available in sizes from 12 to 20 inches and is backed by HiFly’s road hazard warranty.

Canadian marketing and warranty

HiFly’s marketing materials and sales support are crafted in Canada to resonate with local consumers. Retailers benefit from tailored marketing strategies, including a dedicated website (HiFlyTires.ca) with information about the brand, specific tires, and a dealer locator tool.

HiFly supports its tires with a robust warranty. Their road hazard replacement program covers select passenger and light truck patterns for the first 25% of tread life or one year from purchase, whichever comes first. Defective tires are replaced free of charge within the initial 25% tread life or 12 months from purchase. Beyond this, replacement is prorated based on remaining tread life.

Retailers interested in the HiFly lineup, warranties, and business opportunities can visit distributionstox.ca or contact their representative at 514-666-STOX.

Link: https://hiflytires.ca/en-ca/plt/tires/

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