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tires

New Tire, New Economic Reality

In today’s economic climate, Canadian consumers are increasingly seeking high-quality yet affordable tire options. The introduction of a new value-tier tire brand could meet this demand…

Choosing the Right Equipment for Tires

Shopping for tire equipment is more complex than one might think. Warranties, return on investment calculations, and maintenance… There are many parameters to keep in mind…

Light Truck Tires: Bigger Better

The LT tire market is growing, and so are the tire sizes in this segment. “Growth” is the word that probably best describes the state of…

Goodyear Ride & Drive: The Triple Threat

Goodyear demonstrates the capabilities of three of their newest tires. Goodyear invited customers from all over Canada and the U.S.A. to their headquarters in Akron, Ohio…

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