Yokohama Tire had another successful outing on the mountain. Led by first-place division winners Laura Hayes, Dani Sordo, David Donohue and Cole Powelson, Yokohama drivers claimed five of the top 10 overall spots on ADVAN® tires at the 102nd Broadmoor Pikes Peak International Hill Climb. 

Hayes, who won the Pikes Peak GT4 Trophy by Yokohama division in a Toyota GR Supra GT4 fitted with ADVAN A052  tires, became the fastest female up the mountain in a car with a record-breaking time of 10:20.487. Yokohama is the exclusive tire supplier of the Pikes Peak GT4 Trophy by Yokohama division.

“Sunday was a good day not only for me, but for women in motorsports,” said Hayes. “I’m proud to have won the GT4 class and breaking the record was an added bonus. I know this record will continue to fall as more and more of us take up this challenge and I can’t wait to see who can do it next.”

Another “Race to the Clouds” record and division victory was recorded by Dani Sordo. The Spaniard won the Exhibition division in a Hyundai IONIQ 5N TA modified car with ADVAN A005 racing slicks, clocked a 9:30.852 which earned him third place overall and the official electric modified production record. Sordo’s Yokohama teammates helped Hyundai sweep the podium with Randy Pobst coming in second and Ron Zaras taking third. Zaras, a Pikes Peak rookie, also set the official record of electric production SUV/crossover with a time of 10:49.267 on ADVAN Sport V107s.

‘Threepeat’ winner

Yokohama’s David Donohue was another big winner, earning a “threepeat” by taking the Time Attack 1 division for third straight time. He piloted his 2014 Porsche 911 Turbo R on A005s to the finish line in 9:49.429. 

Additionally, Cole Powelson, a Team Yokohama athlete, drove his single-seat Sierra Echo A-Spec on 13-inch A005 racing slicks to a first-place finish in the Open Wheel division. 

“We are thrilled with our outstanding performance at Pikes Peak,” said Patricia Wall, Yokohama’s motorsports senior manager. “Once again, our ADVAN tires contributed to several class wins and record-breaking achievements. These successes underscore Yokohama’s commitment to delivering high-performance tires that excel in both traditional and cutting-edge motorsport challenges.”

Along with the Pikes Peak GT4 Trophy by Yokohama, Yokohama’s extensive list of 2024 North American-based motorsports activities—both on- and off-road—includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Carrera Cup North America, Nitrocross, King of the Hammers, Yokohama NORRA Mexican 1000, Crandon International Raceway sponsorship, Ultra4 USA, TrophyLite Series and the Championship Off-Road Series partnership.