Bridgestone Develops Bespoke Potenza Sport Tires for Maserati’s First All-Electric SUV

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Maserati's first all-electric SUV with Bridgestone Potenza sport tires. Photo Bridgestone

Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, has been chosen by Maserati to develop bespoke 20” tires for its first all-electric SUV, the Maserati Grecale Folgore.

After recent collaborations including fitments for the Maserati MC20 supercar and the Maserati Grecale, Maserati looked to its long-term partner for a tire that could enhance the on-road capabilities of its first-ever all-electric SUV. Bridgestone responded with custom-developed Bridgestone Potenza Sport ENLITEN tires, its flagship ultra-high performance tire.

Providing top performance in dry conditions and supported by a premium wet package, the Bridgestone Potenza Sport ENLITEN has been custom-engineered to keep Maserati Grecale Folgore drivers in control with superior handling performance in challenging conditions on both dry and wet surfaces.

The bespoke Bridgestone tire delivers against the Maserati Grecale Folgore’s specific needs and enhances its performance thanks to the use of ENLITEN technology, Bridgestone’s innovative approach to tire development. This combination of multiple cutting-edge technologies provides maximum safety and outstanding tire performance for Maserati Grecale Folgore drivers while improving the sustainability characteristics of the tire.

Driving the electric revolution forward

Alongside a successful, long-term partnership, Bridgestone and Maserati also share a strong commitment to electrification. The Bridgestone tire specifically developed for the new Maserati Grecale Folgore delivers very low rolling resistance performance—achieving a best-in-class EU label A-grade—to extend the Maserati Grecale Folgore’s 500 km (310 miles) range.

Through a fully integrated approach, Bridgestone is investing to make electric mobility more efficient and accessible to drivers and fleets. The company is pioneering premium tires and tire technologies for EVs, as well as dedicated fleet and mobility solutions while partnering with leading EV manufacturers and developing an EV-ready retail and service network. On its side, Maserati is the first Italian luxury brand to launch 100% electric vehicles, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2028.

Consistent with Maserati’s deep-rooted Italian heritage, the Maserati Grecale Folgore was designed and produced in Italy, as were its bespoke Bridgestone Potenza Sport ENLITEN tires.

Bridgestone’s proprietary Virtual Tire Development technologies were combined with Maserati’s driving simulator to ensure that the bespoke tire could be created and tested in a digital environment—reducing physical prototyping and testing, cutting raw material consumption and carbon emissions, and enabling a faster time to market.

Speaking on this announcement was Steven De Bock, Vice President Original Equipment at Bridgestone EMEA: “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tires. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.”



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