Hankook Looks Forward to Its Second Season in Formula E: Mexico City Kicks Off 2024

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Hankook looks forward to its second season in Formula E. Photo Hankook

Last weekend, the ABB FIA Formula E World Championship Season 10 got underway in Mexico City. The Hankook Mexico City E-Prix took place on January 12 and 13 at Autodromo Hermanos Rodriguez in Mexico’s capital.  

All 22 drivers once again relied on the strong performance of the Hankook iON Race tire. “The tests in the run-up to Season 10 have already shown how effectively the teams are able to use the experience they gained last year to further improve the performance of the tire,” says Manfred Sandbichler, Hankook Motorsport Director.

The 2023 Hankook Mexico City E-Prix took place in front of 40,000 passionate fans and was won by Britain’s Jake Dennis, who took the checkered flag for the Avalanche Andretti Formula E team at the wheel of a Porsche 99X Electric. “The tire worked very well—better than I expected. It was very consistent throughout the race,” said Jake Dennis following his victory at the opening round of the season.

Anticipated level of performance

Manfred Sandbichler, Hankook Motorsport Director, was also very satisfied, “That was a very successful premiere for the new Hankook iON Race. Our tires supported all the drivers with the anticipated level of performance, both in free practice in the morning when the temperature was just six degrees Celsius, and at 22 degrees during the race. The spectacular overtaking maneuvers towards the end of the race showcased the potential grip level of the new iON Race, despite the diverse track conditions.”

Unlike in the first year, the teams have reference values for nearly all the circuits, which they will be able to call upon in Season 10. The drivers and their crews know how to maximize the full potential of the Hankook iON Race.

For fans, a diverse support program, with plenty of entertainment and discoveries, awaits them at the event. Visitors can find fascinating information and the lowdown on Hankook products at the state-of-the-art exhibition area. Hankook recently received the award for the Best Fan Experience in Formula E, in recognition of its presentation.

Working toward gender equality 

This season, Hankook will again be committed to working toward gender equality in motorsport. As it did last year, the company is supporting the FIA initiative ‘Girls on Track’ with various activation elements. Young women aged 12 to 18-years-old are given the opportunity to learn more about the working environment in the world of motorsport. For the first time, the program will run at all ten venues. One participant will represent the program as part of the team at the podium ceremony after each race.

Last season, Hankook regularly provided a real eye-catcher at the Formula E circuits. At the season-opener in Mexico City, Monaco, Rome, and at the season finale in London, Hankook treated fans to the iON Race with bright tread grooves in orange and iON blue. The three stripes are now set to become a permanent hallmark of Hankook’s premium product in Season 10. The 22 drivers will line up on the Hankook iON Race in striking-colored grooves at all 16 races in the ABB FIA Formula E World Championship.

You can find the latest Hankook Press Kit for the ABB FIA Formula E World Championship, looking ahead coming race in Mexico City here.



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