Kumho Tire has announced a new corporate identity (CI) that represents its vision and commitment to innovation.

The new CI symbolizes Kumho’s commitment to innovation and its vision to position itself as a smart mobility partner.

For the new CI, the company has adopted bold font to ensure greater visibility and saliency and convey a more dynamic and enterprising image. The CI embodies Kumho’s dedication to becoming a leader in the tire industry in line with future mobility trends and paradigms.

The newly launched CI will be used immediately for the company’s official website, TV ads, social media, groupware, and new printed and promotional materials. Going forward, its use will be expanded in phases to signboards, outdoor items, factory outer walls, digital signage of the company’s R&D center, and new stores.

“We have announced a new CI to catalyze our transformation into a performance brand,” said Il Taik Jung, CEO of Kumho Tire, “With the launch of the CI that represents our commitment, we will take the initiative toward change and innovation as a smart mobility partner in our journey toward a sustainable future.”