Bridgestone teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car builds at the 2023 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas Oct. 31-Nov. 3, 2023. 

The custom vehicles on display, a 2015 Subaru WRX, a 2023 Nissan Z, a 2023 Honda Civic Type R and a 1995 Nissan Skyline GT-R – R33 were equipped with Bridgestone Potenza RE-71RS tires.

The 2015 Subaru WRX featured:

• Bridgestone Potenza RE-71RS tires (275/35 R18)
• ADVAN Racing wheels
• Varis Japan body kit
• Custom volcanic orange full paint job
• Built IAG Performance engine
• MAPerformance exhaust, downpipe, header and TMIC
• Fortune Auto suspension

The 2023 Nissan Z, the first Nissan Z with a full Seibon carbon fibre kit, featured:

• Bridgestone Potenza RE-71RS tires (Front: 275/25 R18; Rear: 255/35 R18)
• RAYS wheels
• Evolved Autosport coilovers
• AMS Performance package
• Exhaust and downpipes

The 2023 Honda Civic Type R featured:

• Bridgestone Potenza RE-71RS tires (265/35 R18)
• RAYS wheels
• Varis Japan carbon fibre front lip, hood and wing
• A’PEXI Catback exhaust
• PRL Motorsports titanium turbo inlet, flex fuel, intake and front mount
• Ohlins coilovers

The 1995 Nissan Skyline GT-R – R33 featured:

• Bridgestone Potenza RE-71RS tires (275/35 R18)
• Advan Racing wheels
• HKS downpipe, super turbo muffler catback exhaust, full piping kit, intercooler and HyperMax coilovers

Bridgestone Potenza RE-71RS

Launched in April 2022, the Bridgestone Potenza RE-71RS is engineered for grassroots racing, designed with track day, autocross and endurance racing drivers in mind. The flagship Potenza product, RE-71RS, is a dedicated track tire designed for precision performance, delivering blistering lap times, enhanced steering and grip and extended wear life.

The Bridgestone Potenza RE-71RS tire is available in 38 sizes from 15 to 20-inch rim diameters in the U.S. and Canadian markets. Popular fitments include the Mazda Miata, Subaru BRZ, Ford Mustang, Porshe Cayman and BMW 3-Series.