Continental announced its latest partnership with Tree Canada in the united front to advance efforts in a cleaner and more sustainable future.

Through Tree Canada’s Partners in Planting program, Continental Tire intends to invest in a program with Tree Canada and support the tree planting initiative by hosting a planting event.

“It is an honour and privilege to partner with Tree Canada,” said Okan Sen, Continental Tire Canada’s National Marketing Manager. “Through this initiative, we will be investing with Tree Canada in the future of our green spaces in our communities. Sustainability within the manufacturing plants, R&D studies such as ContiRe.Tex technology using polyester yarn obtained from used PET bottles, logistics, and extending tire life cycles to reduce waste are among our many global initiatives supporting the environment at Continental. Still, this one will be our local contribution to support the fight against climate change and our local way of giving back to nature, wildlife, and our communities”, explained Sen.

“Tree Canada’s mission is to inspire, educate and enable Canadians to plant and nurture trees to improve lives and address climate change” says Nicole Hurtubise, CEO, Tree Canada. “We are thrilled that Continental Tire Canada shares the same goals, and we are grateful for their support to help us grow better places to live.”

The tree planting event will take place in the Fall of 2022 with the participation of Continental Tire Canada employees.