Hercules Tires, distributed exclusively in Canada by National Tire Distributors (NTD), announced that it has renewed its agreement as the Official Tire of the Hamilton Tiger-Cats and Tim Hortons Field, the team’s home stadium.

This will be the second consecutive season that Hercules Tires will be a corporate partner of the Tiger-Cats.

The partnership will feature a portfolio of assets, including field-of-play and broadcast visible signage; social media content, including the “Hercules Tires Performer of the Game” feature; special digital sweepstakes for fans and an in-market retail promotion.

The exposure from the partnership is expected to grow Hercules Tires’ awareness in Canada as a premier value brand celebrating over 70 years providing a comprehensive selection of passenger, ultra-high performance (UHP), light and medium truck, agriculture and specialty tires.

Excitement over the partnership

“The Tiger-Cats are extremely excited to continue building upon our partnership with Hercules Tires,” said Matt Afinec, President and COO of the Hamilton Tiger-Cats. “The Hercules Tires brand represents the same strength, structure and resilience that our fans have come to expect from our team on the field and throughout our community.”

“We congratulate the Tiger-Cats on reaching the 2021 Grey Cup and are proud to renew our partnership with one of the most well-known franchises in the Canadian Football League,” said Josh Simpson, Hercules Tires Senior Vice President.

“The combination of our in-game presence, interaction with fans through social media and digital sweepstakes provides a great opportunity to help Hercules Tires grow brand awareness and brand trust within the Canadian marketplace.”

High TV ratings

With the partnership, Hercules Tires will be able to leverage broadcast and enhance brand visibility through use of the team’s primary and secondary marks throughout the season in advertising, promotions, and merchandising. Due to its appearance in the Grey Cup, the Tiger-Cats had the highest television ratings last year among all teams in the League’s East Division.

Hercules Tires continues to strengthen its emphasis on marketing its brand and strengthening through marketing programs that engage consumers in innovative ways, including sports sponsorships, social media, influencers, B2B marketing, Google ads and televised product placements.

For more information about Hercules Tires, visit www.herculestire.com.