The Tire Cologne 2022 is ready for its restart: the industry’s leading international event will provide crucial stimulus for the sector.
The event will take place in Cologne, Germany, from May 24 to 26, 2022. Organised by Koelnmesse and sponsored by the German Tyre Retail and Vulcanisation Trade Association (BRV), it is aimed at tire manufacturers, specialist tire dealers, vehicle service providers, workshop fitters, recycling specialists, retreaders and all businesses associated with the tire and vehicle industry.
“Trade fairs are incredibly important right now for getting the various industries back up and running – as a catalyst and driving force,” explains Oliver Frese, Chief Operating Officer of Koelnmesse.
He adds: “We are fully prepared, and our safety and hygiene concepts have already proven successful in autumn 2021, for example at Anuga, which welcomed 4,500 exhibitors and 70,000 visitors. We are looking forward to May and to finally hosting The Tire Cologne once again after its premiere in 2018.”
Stephan Helm, Chairman of the BRV, also believes that The Tire Cologne is highly influential and plays a crucial role in the industry: “We are confident that The Tire Cologne can jolt the industry out of its ‘digital fatigue’ and that renewed in-person exchange between trade fair visitors on the TTC industry platform will provide the industry with new, positive momentum in what continues to be a challenging market environment.”
Around 300 companies and brands from more than 30 countries are currently expected to present their products and services at The Tire Cologne 2022 in Cologne. “In addition to Michelin, numerous other tire manufacturers, including Continental, Falken, Hankook and Pirelli, have registered,” confirms Ingo Riedeberger, Director of The Tire Cologne.
Big names are also expected in the services and workshop segments, as well as retreading. Furthermore, The Tire Cologne is offering additional value through the digital content provided on its TTC @home platform. “Curated content from the TIRE Stage is streamed live and can be accessed as Video on Demand even after the trade fair closes. So you won’t miss anything – you can always catch up afterwards,” explains Riedeberger.
