OK Tire announced its 10-year partnership with Blackhawk to offer an exclusive line of tires.
OK Tire, one of Canada’s largest independent tire and automotive repair and service dealer networks, announced its 10-year partnership with Blackhawk to offer an exclusive line of tires.
Named after the bird of prey, Blackhawk tires offer superior performance features, including the ability to maintain a powerful grip on its prey: the road.
Tested in Canada
Blackhawk tires are the product of world-class engineering, Canadian field testing and Canadian distribution.
According to the press release, they are manufactured at one of the world’s best production facilities, resulting in a quality of finish that rivals that of the industry’s leading manufacturers. Once their tires are manufactured, they are tested in Canada by a team of Canadian engineers and a large number of professional drivers.
“We are very pleased to be Blackhawk’s exclusive partner. Blackhawk has many values in common with OK Tire Stores, making this partnership a natural fit,” said Jim Caldwell, President and CEO of OK Tire Stores.
“Our customers have high expectations, and Blackhawk tires exceed those standards with their bold tread patterns and extensive use of complex rubber compounds.
“Understanding our customers’ needs and meeting their expectations is why OK Tires has been Canada’s retailer of choice for tires, automotive repair and maintenance services for 68 years. Our customers do business with us because they know our retailers are knowledgeable and know what is best for their vehicles,” said Michael Rutherford, Chief Operating Officer, OK Tire Stores.
“Blackhawk tires give us another great option to meet our customers’ needs, offering consumers affordable tires that are durable, safe and reliable throughout all four Canadian seasons.”
Since OK Tires provides complete service for all types of vehicles, it is essential to have reliable quality brands like Blackhawk, offering a complete line of passenger, light truck and commercial tires. Blackhawk represents one of the most technologically advanced tire programs on the market today, with experience in designing tires for major rubber companies around the world.
Blackhawk and OK Tires work together to create and improve existing tire models to offer the best performing tire on the market, based on consumer feedback.
Broadening the Offering
With the addition of Blackhawk tires, OK Tire is expanding its mid-range tire offering, helping to fulfil its commitment to provide customers with excellent tire options at every price point.
Blackhawk’s versatile line-up offers Canadian motorists a variety of options, from high-performance tires for sport coupes and sedans to tires that are perfect for everyday driving.
Also, Blackhawk offers a line of high-quality commercial products that will allow any fleet to travel across the country safely and efficiently. Each model has a unique feature set that meets the needs of a variety of vehicles and terrains.
- HH11 All-Season Touring Tire: designed for dry and wet terrain with a modern non-directional tread designed to provide better road feel and superior handling;
- HU02 Ultra High-Performance Tire: designed for high-performance sport coupes and sedans, offers a smooth ride and superior braking capability;
- HA11 Premium All-Terrain Tire: designed with an advanced tread pattern and bold sidewall design and featuring extra poly plies for added strength, rim protection and certification for severe winter conditions to handle the Canadian climate;
- HT01 SUV and MUV Tire: designed to provide a comfortable driving experience with all-weather traction and a specially formulated compound for increased tread life.
- Whether it’s for long-distance, regional or mixed service, Blackhawk offers a wide range of commercial truck tires to meet your needs.
“As an icon in the Canadian tire market, we are very pleased to partner with OK Tires and offer them exclusivity in the sale and service of our tires,” said Mark Pereira, Senior Director of Marketing for North America at Blackhawk, following the announcement.
“The Blackhawk brand is focused on offering products that can handle the unique Canadian climate. Echoing the distinctive features of the Blackhawk nozzle, our tires are ready to take flight and meet any challenge that motorists and the Canadian climate may present.”
Blackhawk brand tires will officially be available exclusively at OK Tire stores across the country, and Canadian motorists will be able to purchase them beginning March 31.
For more information on the full line of products, visit blackhawktirecanada.ca.