Hankook Tire & Tableau Software Partner for Next Gen Business Intelligence

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Head office, Hankook Tire. Photo: Hankook Tire

Hankook Tire is progressing its digital transformation by partnering with the leading analytics platform, Tableau Software.

Through this partnership, Hankook will be equipped with advanced data analytics and an agile user interface platform for next-generation business intelligence. By advancing office digitalization, Hankook Tire is furthering its digital transformation as one of the leading technology companies of the fourth industrial revolution.

“Through the partnership with Tableau Software, Hankook is redefining the way we work by bringing a whole new level of efficiency to data analysis and reporting,” says Sooil Lee, President and COO of Hankook Tire & Technology. “We are one step closer to securing a leading position in digital transformation. We will continue with innovative changes to be fully ready for what future beholds.”

By taking the initiative to advance its digital capabilities, Hankook Tire is pursuing a digitalization of its office through Tableau’s data-driven analytics platform. Known for its easy-to-use functions such as the Tableau Prep (intuitive data handling through drag-and-drop), and the calculated field function, which helps process data into a more user-friendly form, Tableau enhances data-based decision and visual analysis.

Software platform

Based on Tableau’s software platform, Hankook created a standard database processing algorithm, which enabled the accumulation of globally scattered data, expediting the decision-making process. As a result, analyzing and reporting tasks has been minimized and more time can be spent deriving valuable insights from a business perspective.

Hankook is also focusing on making developments quicker and more sophisticated, while reflecting the review requests from relevant teams in real-time. Hankook has already reported a case where the development time has been reduced by 75% – based on the time it takes to create the dashboard UI from Tableau after developing a prototype model for standardized reporting to final usage.

The global premium tire brand plans to strengthen its standing by innovating the way it operates as well as enhancing its digital capabilities. Hankook has been developing the ‘Virtual Compound Design (VCD) system’, a predictive model for tire compound properties using AI, and the ‘Automatic Inspection Process’ based on AI and digital sensors.

Most recently, Hankook has jointly developed the Road Hazard Prediction & Detection Solution with SK Planet and the company is working closely with KAIST (Korea Advanced Institute of Science and Technology), on future technologies and industry-academic cooperation to accelerate digital transformation.



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