Toyo Tires Returns With a New Virtual Experience

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This year, Toyo Tires will offer a virtual event. Photo: Toyo Tires

Toyo Tires brings back the Toyo Tires Treadpass for its 8th consecutive year.

This time as a new virtual experience with over a dozen vehicles making their world debuts. With the cancellation of this year’s SEMA show, Toyo Tires Treadpass 3D will provide virtual attendees the chance to experience Treadpass like never before.

“We are excited to keep the tradition of the Toyo Tires Treadpass alive,” said Stan Chen, Senior Manager, Events and Sponsorships, Toyo Tire U.S.A. Corp. “For the past seven years, Toyo Tires has been able to showcase some of the most unique, inspirational, and exciting vehicles at the SEMA Show. We are thrilled to be able to bring a virtual experience with Toyo Tires Treadpass 3D to enthusiasts worldwide where they will be able to see and learn more about each display vehicle from the comfort and safety of their own home.”

Beginning Monday, November 16, attendees will be able to experience Treadpass 3D from their smartphone, tablets, and computers by visiting www.toyotires.com/treadpass. The virtual platform will allow viewers to participate and engage through photo and video of each display vehicle. The vehicle exhibition will include a 360-degree view of each vehicle along with specs highlighting the unique features. Additionally, Toyo Tires plans to giveaway a limited number of the Leen Customs pins.


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