Yokohama Tire Returns as the Official Tire Supplier of Nitrocross
Yokohama will be the exclusive spec tire for all classes competing in the series, including the premier Group E class where new, purpose-built ADVAN A054® race tires will debut…
Yokohama Tire
Yokohama Tire Adds New Spec Truck Team for King of the Hammers
Yokohama Tire’s highly competitive off-road team just got better: the tiremaker announced it has added Isenhouer Brothers Racing to the mix. They will join veteran Team…
Yokohama Tire’s Latest Tire Tips Video Series Hosted by Veteran Racer Tanner Foust
Yokohama Tire has produced seven new Tire Tips videos, hosted by veteran racer and Team Yokohama member Tanner Foust. The educational videos are being released in…
Yokohama Launches New 19.5-inch 720R Tire for Regional Delivery
Yokohama Tire Canada is expanding its lineup of commercial tires with the introduction of the 720R, specifically engineered for last-mile delivery operations. The 19.5-inch, N-rated 720R…
Yokohama Launches UHP ADVAN Sport V107 Tire
Yokohama announced the launch its ultra-high performance ADVAN Sport V107 as its new global flagship tire from Spring 2022. Sales will be launched successively in major…
The Many Shades of the LT Tire Market
“One size fits all” does not apply to this segment of the market. The LT (light truck) tire market is changing. What used to be the…
HP and UHP Tires
If we were giving out prizes for the “sexiest tire segment,” surely UHP tires would win first place. After all, there’s nothing more exciting that an…
Yokohama Announces SensorTire Technology Vision
The Yokohama Rubber Co. announced the SensorTire Technology Vision medium and long-term technological development vision for passenger car tire sensors. The aim of the SensorTire Technology…
Yokohama Develops AI System to Predict Physical Properties of Rubber
Yokohama announced that in December 2020 they succeeded in developing a proprietary system that utilizes AI to predict the physical properties of rubber compounds. They already…
Yokohama’s GEOLANDAR CV G058 Wins 2020 GOOD DESIGN Award
Yokohama Tire’s GEOLANDAR CV G058 was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum. “We’re honoured once again to earn a prestigious GOOD DESIGN award…
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