Yokohama Tire

Yokohama Launches UHP ADVAN Sport V107 Tire

Yokohama announced the launch its ultra-high performance ADVAN Sport V107 as its new global flagship tire from Spring 2022. Sales will be launched successively in major…

The Many Shades of the LT Tire Market

“One size fits all” does not apply to this segment of the market. The LT (light truck) tire market is changing. What used to be the…

HP and UHP Tires

If we were giving out prizes for the “sexiest tire segment,” surely UHP tires would win first place. After all, there’s nothing more exciting that an…

Yokohama Announces SensorTire Technology Vision

The Yokohama Rubber Co. announced the SensorTire Technology Vision medium and long-term technological development vision for passenger car tire sensors. The aim of the SensorTire Technology…

Yokohama’s GEOLANDAR CV G058 Wins 2020 GOOD DESIGN Award

Yokohama Tire’s GEOLANDAR CV G058 was named a 2020 GOOD DESIGN award-winner in the transportation category from The Chicago Athenaeum. “We’re honoured once again to earn a prestigious GOOD DESIGN award…

Tech Tips for Selling Tires

What your customers need to know It’s been a tough year across the board for consumers and businesses, and there are still unanswered questions about how…
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