tire advice

OTDA Hosts 2026 Winter Conference

From February 5-7, the Ontario Tire Dealers Association (OTDA) hosted its 2026 Winter Conference at the Blue Mountain Resort near Collingwood. This event continues to expand,…

Winter Tires in Canada

Why choosing the right tires makes all the difference. The Tire and Rubber Association of Canada (TRAC) recently published the results of a national survey, which…

Talk Them Off The Ledge

Frustrated and stressed, your customers need you to remain cool and collected. Here’s a scenario I’m sure all of us in the automotive aftermarket have to…

From Booking to Bay to Retention

Tire retailers are discovering that trust, transparency, and time drive customer loyalty and growth. By any measure, the tire business is changing, and so are customer…

Safety, Innovation, Sustainability

In looking back on 2025 these were key influencing factors for the tire industry. The start of a new year offers a welcome opportunity to reflect…

Built on Service, Powered by Passion

From a small shop in Quebec to a thriving Tirecraft operation in Edmonton, Alex Girard’s success is built on honesty, hard work, and treating every customer…

Registration is Open – OTR Tire Conference

Registration is open for the 71st Annual Off-the-Road (OTR) Tire Conference, hosted by the Tire Industry Association (TIA)! Join us February 18–21, 2026, at the beautiful…

Custom Solutions

Attention to details is key when upgrading a customer’s tire/wheel package. Twice a year, many Canadians swap out their wheel/tire assemblies in preparation for the season…

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