Nokian Marks 90 Years With Hakkapeliitta 01
Celebrating 90 years of winter innovation, Nokian Tyres releases the Hakkapeliitta 01 featuring adaptive studs that extend or retract based on road conditions. Commemorating 90 years…
Nokian Tyres
Nokian Targets Variable Winters to Drive Hakkapeliitta Volume
Addressing shifting winter weather patterns, Nokian Tyres debuts a global campaign showcasing the multi-condition performance of its Hakkapeliitta lineup. Nokian Tyres has launched a new global…
Nokian Tyres Names Tiina Frazer Senior VP of Brand and Marketing
Premium tire manufacturer Nokian Tyres plc has appointed Tiina Frazer as Senior Vice President, Brand, Marketing and Communications. Effective August 1, 2026, Frazer will also join…
Nokian Tyres ranked the 100th most sustainable company in the world by TIME Magazine
Nokian Tyres has been included in TIME Magazine’s list of the World’s Most Sustainable Companies 2026. The list includes 750 companies with outstanding sustainability performance. Nokian…
Nokian Tyres Captures Top 100 Spot in TIME Magazine’s Global Index
Highlighting its structural commitment to low-emission manufacturing and corporate governance, Nokian Tyres plc has been named to TIME Magazine’s institutional list of the World’s Most Sustainable…
Nokian Tyres Launches Summer Road Trip Guide Campaign
Real drivers. Real destinations. Real Roads. That’s the theme of the Nokian Tyres Road Trip Guide, a consumer campaign that begins Monday and runs through June…
Nokian Tyres Ranks Top Among Tire Manufacturers on Financial Times’ Climate Leaders List
The Financial Times has once again included Nokian Tyres on its Europe’s Climate Leaders list, reflecting the company’s strong progress in reducing greenhouse gas emissions. Compiled…
Nokian Expands TCS Partnership to Modernize IT Operations
Nokian Tyres is expanding its cooperation with Tata Consultancy Services (TCS), a global provider of IT services, consulting and business solutions. The aim of the partnership…
Nokian Hakkapeliitta 01: The First On-Demand Winter Grip
Nokian Tyres is ushering in a new era of winter driving with the world’s first studded winter tire that automatically adjusts to changes in temperature—the Nokian Tyres…
Stud On, Stud Off
Nokian Tyres reinvents the studded winter tire. What was once impossible is now a reality—a studded winter tire with stud on/stud off capabilities: the all-new Hakkapeliitta…
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