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First Brands

First Brands adds new products

The financial challenges facing First Brands’ parent company in the United States are not affecting its Canadian operations. At the AAPEX trade show, it was clear…

November 17, 2025

First Brands Introduces Specialty Wiper Blades

We met with Luciano Cifelli, First Brands’ Canadian Manager, at his booth where several innovations were on display. As the Canadian territory manager for the group…

November 22, 2024

First Brands Group Adds New Raybestos Friction & Rotor Coverage

First Brands Group has added 82 new part numbers to its Raybestos braking portfolio of friction, rotors and hydraulics that cover over 25 million vehicles in…

October 6, 2022

FRAM & TRICO Donate $40,000 to CAL FIRE Benevolent Foundation

FRAM and TRICO—part of First Brands Group family of companies—have donated $40,000 to the CAL FIRE Benevolent Foundation to benefit the families of firefighters who are…

June 17, 2022

First Brands Group Introduces New Centric Rotor Part Numbers

First Brands Group has expanded its line of Centric Parts brake components to include rotor coverage for nearly 33 million vehicles in operation (VIO). “We are…

April 8, 2022

AAPEX 2021: First Brands Showcases New Carter Water Pumps

While visiting AAPEX 2021 at the Sands Expo and Convention Center in Las Vegas, Autosphere paid a visit to the First Brands booth #A3638. A major…

November 4, 2021

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First Brands

First Brands adds new products

First Brands Introduces Specialty Wiper Blades

First Brands Group Adds New Raybestos Friction & Rotor Coverage

FRAM & TRICO Donate $40,000 to CAL FIRE Benevolent Foundation

First Brands Group Introduces New Centric Rotor Part Numbers

AAPEX 2021: First Brands Showcases New Carter Water Pumps

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