First Brands adds new products
The financial challenges facing First Brands’ parent company in the United States are not affecting its Canadian operations. At the AAPEX trade show, it was clear…
First Brands
First Brands Introduces Specialty Wiper Blades
We met with Luciano Cifelli, First Brands’ Canadian Manager, at his booth where several innovations were on display. As the Canadian territory manager for the group…
First Brands Group Adds New Raybestos Friction & Rotor Coverage
First Brands Group has added 82 new part numbers to its Raybestos braking portfolio of friction, rotors and hydraulics that cover over 25 million vehicles in…
FRAM & TRICO Donate $40,000 to CAL FIRE Benevolent Foundation
FRAM and TRICO—part of First Brands Group family of companies—have donated $40,000 to the CAL FIRE Benevolent Foundation to benefit the families of firefighters who are…
First Brands Group Introduces New Centric Rotor Part Numbers
First Brands Group has expanded its line of Centric Parts brake components to include rotor coverage for nearly 33 million vehicles in operation (VIO). “We are…
AAPEX 2021: First Brands Showcases New Carter Water Pumps
While visiting AAPEX 2021 at the Sands Expo and Convention Center in Las Vegas, Autosphere paid a visit to the First Brands booth #A3638. A major…
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