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Digital Marketing

matt copley pure cars

Different Buyer, Different Strategy

Millennials are actually interested in purchasing cars, but dealers must adapt to their needs. Millennials, the largest and most diverse generation in Canada, are beginning to…
SocialMediaMarketing-CarShop-Stock

Are You Maximizing Your Online Presence?

It didn’t take a pandemic for dealers to realize that they have to be where their customers are – online. Most dealers already maximize their online…
Scott Frey president and CEO possible now

Changing Data Landscape by Scott Frey

The landscape for how companies deliver content to consumers and the way they obtain consent to use personal data is changing before our eyes. Apple, the maker of…
matt copley pure cars

Privacy Push by Matt Copley

How can Facebook’s feud with Apple impact auto dealers? For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s…

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