Millennials are actually interested in purchasing cars, but dealers must adapt to their needs. Millennials, the largest and most diverse generation in Canada, are beginning to…
Share content with the right audience. When OK Tire owner Steve Vanderknyff started posting about his new custom rim inventory on Instagram, he got results right…
The landscape for how companies deliver content to consumers and the way they obtain consent to use personal data is changing before our eyes. Apple, the maker of…
E-commerce should be viewed more as a value chain, than a supply chain, says Mariano Vainstein. Over the last two decades, e-commerce has become an increasingly…
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How can Facebook’s feud with Apple impact auto dealers? For years, Facebook has been a powerful resource for auto retailers who have leveraged the social platform’s…