Valvoline Drives Its “Restore & Protect” Motor Oil into the European Market

Leveraging the high-profile spotlight of the British Grand Prix weekend, lubricants giant Valvoline Global Operations has officially announced the European launch of its latest breakthrough innovation: Restore & Protect motor oil.

Already well-established across Canada and the United States since its initial rollout in 2024, the product arrives on the Old Continent with a tailored formulation engineered to meet stringent European automotive manufacturer standards (ACEA).

Turning Back the Clock Under the Hood

As Europe’s vehicle fleet continues to age and drivers look for ways to maximize the lifespan of their cars, Valvoline is leading with a bold promise: removing up to 99% of piston deposits and 78% of accumulated engine sludge.

Powered by the company’s proprietary Active-Clean and Liqui-Shield technologies, the lubricant goes beyond mere wear prevention. It actively targets and dissolves existing combustion residues, working to restore engines to run like new.

“We developed Restore & Protect to give drivers confidence that their engines are not only protected, but actively cared for throughout their ownership journey,” said Samuel Raudales, Valvoline Global senior vice president and general manager for Europe, the Middle East, and Africa.

Empowering Shop Mechanics

Beyond everyday motorists, Valvoline is squarely targeting mechanics and service professionals. By offering a proactive engine restoration solution rather than a simple routine oil change, the company aims to equip workshops with a high-value service that can significantly boost customer trust and loyalty.

The product is now available across Europe through Valvoline’s established network of distributor and service partners.