Brembo used its presence in Las Vegas to remind attendees that its brake parts aren’t just for exotic cars, but for all drivers looking for high-performance braking.

Gilles Cloutier, Sales Director for Canada at Brembo, first offered a tour of the booth, explaining the care the company puts into designing, testing, and bringing to market brake components of optimal quality. The manufacturer of rotors, pads, and calipers—known for its distinctive signature—has long been perceived as a supplier specializing in high-end vehicle applications.

“Yet the most popular use of our replacement parts in the market is for North American pickup trucks,” Cloutier points out. “That shows that Brembo is high quality that’s accessible to everyone.”