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SEMA 2021 : New Armor All and Nu Finish

Autosphere » Mechanical » SEMA 2021 : New Armor All and Nu Finish
Craig Hamilton in front of the Energizer Holdings booth with one of his favorite leather cleaning and protection products. PHOTO Michel Beaunoyer

Energizer, which markets Armor All and Nu Finish products, is introducing several new products for vehicle body and interior care.

Body shops can find new products under these well-known brands to clean and protect their customers’ vehicles.

As Craig Hamilton, Senior Brand Activation Manager for the company, explained, the line of cleaning and protection products from these two brands is constantly evolving.

One example is Armor All’s ceramic cleaner, already available for tires, rims and windows, which will now be offered to clean and protect leather seats.

“The Armor All Extreme Shield + Ceramic Leather Conditioner and Cleaner is an effective cleaner that leaves an invisible layer of protection. This application will be available in wipe-on and aerosol form next year.”

In the Nu Finish family, Hamilton points to the recent introduction of the Nu Finish Graphene Coating product as a welcome replacement for wax.

This coating protects the paint and keeps its shine for one year.

Its application is very simple, since it is only necessary to wipe the surplus once in place.

Categories : Commercial, Mechanical
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