To boost the visibility of its classic and muscle car products on the Canadian/U.S. markets, Spectra Premium introduced an under-car parts category ranging from the ‘60s to the ‘80s.
The Classic Car Parts category covers 500+ existing products across four main product lines—Classic Injection Tanks, Fuel Tanks, Sending Units, and Body Panels.
“Spectra Premium has long provided classic fuel tanks which assisted enthusiasts to keep their dream classic or muscle car on the road. These decades produced gorgeous machines, and we want to do our part in keeping them on the road,” states Martin Brazeau, Vice-President Operation – Aftermarket.
“Our renewed emphasis on classic product lines acknowledges how this is a distinct market from everyday vehicle repair. The differences will help our clients to provide the right part to the right person.”
The classic injection tanks are fuel tank assemblies that combine the fuel tank following original specs with their respective pre-installed sending unit.
All classic tank assembly components – the fuel tank, sending unit, and lock ring – are available separately. Undercar body panels, i.e. wheel housings, round out the classic under-car offering.
Commitment to detail
All under-car classic parts share one thing in common—a commitment by the manufacturer to respect every detail of the original part, i.e. using the same corrosion-resistant Ni Terne steel and the absence of any logo or product number on the part.
In addition to the market consideration, there are significant differences in the technology used in classic cars and the parts found in late model vehicles.
— Aaron Athey, Corporate Category & Product Development Director, Spectra Premium
“A clear example of this technology shift is seen between sending units and the more recent fuel modules and high-pressure direct injection pumps,” added Athey.
“Products from each era require different development efforts—we’re looking to keep growing this category by adding new products.”
Spectra Premium has updated its marketing and technical support through website pages, flyers, technical installation sheets, and an electronic catalog.
Its technical support helpline remains available to anyone who needs help with his or her automotive restoration project.
