The most recent poll of Quebecer attitudes towards zero-emissions vehicles (ZEVs) finds serious challenges with the provincial government’s regulation requiring 100% ZEV sales by 2035. The survey found that 40% of respondents would not consider a ZEV for their next vehicle purchase, citing concerns with price, vehicle range, and a lack of charging infrastructure.

“The dealers are fully committed to the transition towards electric vehicles, but this transition cannot succeed without clear support and appropriate incentives for consumers. If the government wants to meet its goals, it must ensure that the infrastructure and incentives are in place to facilitate the adoption of ZEVs by all Quebecers,” said Ian Sam Yue Chi, President of the CCAQ.

“Through collaboration and important business investments, automobile dealers have played a critical role in Quebec becoming a leader for ZEV adoption. However, government consumer supports must match the aggressive targets to a measurable and effective policy plan”, said Tim Reuss, President & CEO of CADA.

“Auto manufacturers are investing billions of dollars, including in Quebec, to bring new ZEVs to consumers”, said Brian Kingston, President & CEO of the Canadian Vehicle Manufacturers’ Association (CVMA). “Achieving higher levels of ZEV adoption requires supportive policies to help drivers make the switch to electric, not punitive regulations that restrict consumer choice”.

“While governments are free to establish whatever laws and regulations, they see fit, it is incumbent upon governments then to support the compliance with those laws and regulations and in this case that means establishing realistic, achievable targets, maintaining purchase incentives until cost parity is achieved, and building out the infrastructure to support consumer adoption,” said David Adams, President & CEO of the GAC.

The survey, conducted by Leger for the Canadian Automobile Dealers Association, Canadian Vehicle Manufacturers’ Association and Global Automakers of Canada, offers insights into Quebecer attitudes towards electrification. The findings are based on an online survey of 1005 Quebecers completed between July 19-21, 2024.

According to the poll, 52% of respondents are opposed to the government’s plan to ban the sale of gas-powered vehicles by 2035. Over one-quarter of respondents are strongly opposed.

Sixty percent of respondents are opposed to the government’s plan to eliminate the provincial EV purchase incentive, Roulez Vert.

Three-quarters of respondents believe there is not enough public charging infrastructure in Quebec to support the government’s ZEV sales regulation targets.