Yolanda Biswah Promoted to President of Canadian Black Book

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Yolanda Biswah, President of Canadian Black Book. Photo Canada Black Book

Canadian Black Book, Canada’s leading data and analytics source for the auto sector, announced that Yolanda Biswah has been named president of the company, effective July 1. 

Biswah was most recently SVP and General Manager of Canadian Black Book. She joined the company in 2015 and previously held positions in sales leadership, data licensing, and customer experience.  

“Yolanda has more than 20 years in the industry, a proven record of leadership, and a deep commitment to fostering the next generation of automotive leaders,” said Jared Kalfus, President of Black Book. “I am proud to announce that she will serve as Canadian Black Book’s President.” 

Biswah’s career includes positions at TELUS and AutoTrader. She graduated from Centennial College’s School of Business, has a certificate in performance management from the Schulich School of Business, and has an advanced certificate in strategic leadership from the University of Toronto.  

Biswah is passionate about mentorship, industry diversity and inclusion, and service leadership. Biswah was named one of ten “Notable Champions of Diversity” by Auto News Canada in 2022. She volunteers with Accelerate Auto, a non-profit in the automotive industry working to increase representation & diversity, and Gilda’s House. Biswah also serves as a volunteer for Hearst’s Level Up Ventures, which provides cash investment and services to early-stage, tech-enabled startups led by Black and Latinx founders. 

“I am honoured to lead Canadian Black Book,” said Biswah. “This is a proud, historic Canadian Brand, and I am excited to lead it at such an exciting time in the industry. We are committed to helping the Canadian automotive industry with our industry-leading data and analytics, and I know that our team is the best it has ever been.” 

Biswah will continue to report to Jared Kalfus, who serves as President of Black Book.