John Lindo, Director, Marketing & Public Relations, Jaguar Land Rover tells us that Jaguar Land Rover Halifax delivered the first all-new 2020 Land Rover Defender to a Canadian retail customer this week.

JLR Halifax delivered the vehicle to Cornwall, Prince Edward Island as part of it efforts to keep customers safe and physically distanced.

Jaguar Land Rover Halifax is very proud to have been the first retailer to hand over a set of Defender keys in Canada.

— John Gwynne-Timothy, General Manager, Jaguar Land Rover Halifax

“Our customer is a Defender aficionado so it was nice that the first 2020 Defender in Canada was delivered to an enthusiast who is part of the Land Rover Family,” added Gwynne-Timothy.

The first new Defender retailed in Canada was the Defender 110 SE model with 395 HP and 406 lb-ft of torque.

The all-wheel-drive Defender featured the Indus Silver exterior colour. “Our customer fell in love with the Defender the first time he saw it at the reveal. He put a deposit down as soon as it was unveiled at the Frankfurt auto show,” said Gwynne-Timothy.

Most anticipated launch

“This is a moment we have all been anticipating for a long time,” said Wolfgang R. Hoffmann, President, Jaguar Land Rover Canada. “This is probably the most anticipated vehicle launch in our history, a true automotive icon returning to Canada.

The new Defender is a marvel of durability and technology and we all look forward to seeing plenty of them on the road in the coming months.”

 The all-new Land Rover Defender is now available in Jaguar Land Rover retailers across Canada. Starting at $65,300, the 2020 Defender has a go-anywhere, do-anything attitude and durability at its very core. The most configurable Land Rover ever, the Defender has a broad assortment of accessories from camping equipment to pet supplies to adventure gear.

Go to landrover.ca to explore the new Defender and design your ideal adventure vehicle.