Michelle Lee-Gracey, PR Manager at Mitsubishi Motor Sales of Canada has informed us that Mitsubishi Motors was ranked sixth overall in the J.D. Power 2020 U.S.
Initial Quality Study (IQS) published this week. Mitsubishi was the top-ranked Japanese brand in the industry, and the Mitsubishi RVR (Outlander Sport in the U.S.) tied for third in the Small SUV category.
As one of 33 brands evaluated across the industry, Mitsubishi experienced the greatest year-over-year improvement in ranking, moving from 30th in 2019 to sixth in 2020, as J.D. Power redesigned the IQS study to focus more on in-vehicle technology.
Quality, reliability, value
“The 2020 J.D. Power Initial Quality Study results recognize our focus on quality, reliability and value in all Mitsubishi vehicles, which is particularly important because our customers also tell us these are key purchase reasons here in Canada, said Juyu Jeon, President and CEO, Mitsubishi Motors Canada.
In addition to Mitsubishi’s improvement in the IQS brand ranking, the Mitsubishi RVR (Outlander Sport), which underwent a significant redesign for the 2020 model year, ascended to the top-three rankings in the Small SUV category, placing third alongside the Buick Encore and Chevrolet Trax.
Mitsubishi’s IQS results follow a similarly strong performance in the J.D. Power 2020 Customer Service Index (CSI) study released in March, and are the latest in series of successes for Mitsubishi Motors Canada as it reinvents its brand and business ahead of a new product initiative that will help strengthen sales in Canada.
For calendar year 2019, Mitsubishi Motor Sales of Canada achieved its third record sales year in a row.
The annual J.D. Power IQS Study, now in its 34th year, examines problems experienced by owners of new 2020 model-year vehicles during the first 90 days of ownership.