ProColor Collision, one of the fastest-growing names in collision repair, has spread eastwards, welcoming its first-ever location in the Atlantic region recently.
ProColor Collision Charlottetown brings advanced collision repair services to Prince Edward Island and is the first of many ProColor locations that Fix Network has planned in the Atlantic region. Over the past 55 years, the independently operated family business, earlier known in the community as Dalziel’s Auto Body, has earned an excellent reputation for exceeding its customer’s expectations in high-quality repairs.
In 1967, young Bill Dalziel began repairing and painting cars in the backyard of his parents’ Sherwood home, building a strong reputation for repairing all makes and models of vehicles.
The business’ evolution
Over the years, Bill’s modest operation evolved into a 13,000 square foot facility that today consists of more than 20 work bays, two professional paint booths, a complete car detailing area, and a brand-new office building that houses five office spaces and a large reception area.
Following its alignment with ProColor Collision, the repair centre will now be called ProColor Collision Charlottetown and will continue to build on the trust and loyalty that two generations of the Dalziel family enjoy among customers and insurance providers in Charlottetown. Today, the location is owned and operated by Bill’s nephew Chris Dalziel, who was inspired to join the business after watching his uncle and dad run the shop successfully.
When Chris took over the family business in 2017, one of his first initiatives was to upgrade the business and explore the possibility of joining an established and well-reputed global aftermarket network. “I remember (Fix Network World President and CEO) Steve Leal visiting our shop many years back and speaking to my uncle Bill about joining the Network,” he says. “We took a lot of time to decide, and, in hindsight, I wish we had taken the call earlier.”
Confident about joining ProColor
Chris is confident that by joining the ProColor Collision family, he can take his family’s rich aftermarket legacy into the big league of Canadian collision repairers. “Being the largest collision repair facility on Prince Edward Island has its perks,” he states. “However, the constant battle with insurance companies and customers over what is guaranteed and where the customer can or can’t take their vehicle was the deciding factor when we were planning to align our business with a well-known aftermarket network.”
Located on 441 Brackley Point Road (Route 15), ProColor Collision Charlottetown was recently upgraded to include a Car-O-Liner bench rack system with the new Vision 3 frame measurement system, allowing the shop’s technicians to gain the Volkswagen, Audi and Tesla certifications for Prince Edward Island. The team recently switched to PPG refinishes and has plans to install new booth and preparation bays in the new year to allow for proper flow through the shop.
Mark Weeks, Regional Vice-President, Atlantic, Fix Network, says that the debut of ProColor Collision in the Atlantic region will further reinforce the brand’s enduring reputation across North America as the fastest growing name in auto collision repair and as a community-focused brand.
“ProColor Collision Charlottetown is an excellent example of independent repair shops wanting to build modern repair centres in the heart of their own communities,” he points out. “For the past 55 years, the Dalziel family has won the hearts and minds of their customers by providing the highest quality in vehicle repair and the best in customer service. We are just as excited to partner with them as they begin the next phase of their aftermarket journey.”