SEMA 2021: ProColor Collision Affirms Position in the U.S.

Autosphere » Collision » SEMA 2021: ProColor Collision Affirms Position in the U.S.
Several members of the ProColor development team were at SEMA to meet with American body shops. PHOTO Michel Beaunoyer

Fix Network World took advantage of its presence at SEMA in Las Vegas to promote its ProColor and NOVUS Glass banners.

The team occupied a large booth, complete with a mobile auto glass replacement unit.

“Our Novus Glass brand is already well known here,” says Courtny Squibb and Mary Nelson.

“We want to use this as a springboard to get the word out about our ProColor auto body franchise, talk about our products, but also about the services our organization is able to provide to our network members.”

According to them, the many visitors to the booth represented small independent shops as well as groups of body shops interested in the benefits offered by the ProColor network.

“There is strength in being part of a network,” they said.

“This grouping offers financial advantages when purchasing equipment, a great dynamic in terms of marketing and management support and shows a brand image in the eyes of insurance companies. For them, it is a great business opportunity.”

Even visitors from abroad have shown interest in this arrangement.

The NOVUS Glass mobile unit also illustrated what the company offers in terms of turnkey projects. A body shop or contractor who would like to offer this new service can access a fully equipped vehicle with all tools and materials, ready to hit the road.


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