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Posts by Matt White

Matt White
47 posts
Matt White is the Director of Tire Service for the Tire Industry Association (TIA). He has over 34 years of experience training technicians from all over the globe on how to stay safe on the job.

Clean & Clear

Be clear about your drug and impairment policy. When I worked in a mine in Mongolia, contractors like me were screened at the cafeteria for drugs.…
Handle With Care!

Handle With Care!

Keep safety top of mind when working with inventory. You already know safety is important when it comes to the installation and disassembly of tires, but…

Customer Education: Safety Sells!

You can grow your tire business by educating your customers about tire safety. You might think that marketing is all about promoting your store and your…

The Right Stuff

Know your wheels and what you need! There’s a word of advice I wish I’d gotten a long time ago when I was first starting out.…

It’s All in the RIST!

Don’t skip steps when you’re in a rush. Back in the day when I had 50 cars in the book, the first thing I’d do was…

Clear Mind, Safe Body

How does distracted driving and cannabis legislation affect you? There’s new legislation in Canada that should have tire shops and commercial vehicle drivers on alert. I’m…

Sharing is Caring

How are you sharing your knowledge about winter tires? Depending on which part of Canada you live in, there are probably laws making winter tires mandatory,…

Make a Difference

Educating your techs should be a priority. Training’s important, right? It should be a no-brainer, but more employers might want to make it a priority. If…

The Chain Reaction

Diligent training can be the difference between life and death. When people ask me what my job is, I say simply, “I save lives.” It’s my…

Remember the Rims!

While we normally think “tires” when discussing OTR, rims need your attention too. Working with OTR tires is like dealing with a pressure cooker, only the…

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