Ken Borg, Author at Autosphere

Posts by Ken Borg

Ken Borg

8 posts

The First 10 Minutes

Why great service advisors win before the hood opens. Step into any successful repair shop and you’ll notice something right away: It’s not just about fixing…

April 10, 2026

Talk Them Off The Ledge

Frustrated and stressed, your customers need you to remain cool and collected. Here’s a scenario I’m sure all of us in the automotive aftermarket have to…

January 30, 2026

Hello. AI Speaking…

One of the first things I do every morning when I get to work is check the messages that have been left by customers who called…

September 22, 2025

Dealing With Comebacks

The key to success is not how you did the job, but how you take care of the problem afterwards. Comebacks are a fact of life…

October 21, 2024

The Customer Experience: Word-of-Mouth Advertising

If you can build trust with your customers, they’ll recommend you to friends and family for years to come. In a world where common courtesy is…

January 24, 2024

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Posts by Ken Borg

The First 10 Minutes

Talk Them Off The Ledge

Hello. AI Speaking…

Dealing With Comebacks

The Customer Experience: Word-of-Mouth Advertising

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