Posts by Jack Kazmierski

2026 Corvette ZR1X – 1,250 Horsepower, No Apologies

The ZR1X blends a twin-turbo V8 with cutting-edge electrification to deliver hypercar performance, next-level engineering, and unmistakable Corvette soul. When you consider the numbers that define…

Stud On, Stud Off

Nokian Tyres reinvents the studded winter tire. What was once impossible is now a reality—a studded winter tire with stud on/stud off capabilities: the all-new Hakkapeliitta…

Bridgestone Redefines Winter Performance

The new Blizzak IcePeak leverages advanced water-wicking compound technology and Ice Grip certification to deliver measurable gains in braking, cornering, and acceleration. Bridgestone recently teamed up…

Evolution of a Market Leader

How Michelin took the X-Ice Snow tire and pushed performance, longevity and efficiency even further with the new X-Ice Snow+. For years, the Michelin X-Ice Snow…

From Booking to Bay to Retention

Tire retailers are discovering that trust, transparency, and time drive customer loyalty and growth. By any measure, the tire business is changing, and so are customer…

Built on Service, Powered by Passion

From a small shop in Quebec to a thriving Tirecraft operation in Edmonton, Alex Girard’s success is built on honesty, hard work, and treating every customer…

New Kid On the Block

This new brand has big plans for the future. This past October, Vittori took the wraps off their very first vehicle at an event in Miami.…

Custom Solutions

Attention to details is key when upgrading a customer’s tire/wheel package. Twice a year, many Canadians swap out their wheel/tire assemblies in preparation for the season…

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