Casey Walter is an International Digital Marketing
Consultant. She builds brands through modern
marketing practices, while leveraging social
media marketing services to amplify clients’ brand
communications and connect them with consumers
in order to drive business.
Get ready for a cookie-less future. Stronger privacy legislation means big changes are coming to social media like Facebook. Marketers on Facebook have been able to…
An old-fashioned newsletter is still important. Remember newsletters? They’d land in our mailboxes with updates about upcoming promotions as well as local news and events. And…
Partner your expertise with this time-saving tool. There’s a new buzzword you may have heard about: ChatGPT. Just launched in November, it only took five days…
Create easy images with a free online program. We’ve often discussed strategy, targeting and making the best use of an ad, but—how does someone create an…
Your digital storefront needs preventive maintenance too! Whether it’s a busy or slow season, this is the time of year to analyze your website’s performance. Just…
Focus on customer loyalty and word of mouth. You’re always thinking about ways to grow your business, but chances are, you may have overlooked your best…
If you’re using Google Analytics, get ready for a big change! Google is switching to Google Analytics 4, and even though it’s not officially here until…