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Posts by Casey Walter

Privacy Laws: Big Changes Mean Big Headaches

Get ready for a cookie-less future.  Stronger privacy legislation means big changes are coming to social media like Facebook. Marketers on Facebook have been able to…

Newsletters: Back to Basics!

An old-fashioned newsletter is still important. Remember newsletters? They’d land in our mailboxes with updates about upcoming promotions as well as local news and events. And…

Put Chat to Work for You!

Partner your expertise with this time-saving tool. There’s a new buzzword you may have heard about: ChatGPT. Just launched in November, it only took five days…

Stand Out With Your Own Unique Graphics

Create easy images with a free online program. We’ve often discussed strategy, targeting and making the best use of an ad, but—how does someone create an…

Does Your Website Need A Tune-Up?

Your digital storefront needs preventive maintenance too!  Whether it’s a busy or slow season, this is the time of year to analyze your website’s performance. Just…

Let People Talk!

Focus on customer loyalty and word of mouth.  You’re always thinking about ways to grow your business, but chances are, you may have overlooked your best…

The Platform That Performs

You’re leaving money on the table if you’re not doing video. It should come as no surprise to any business owner that video is the marketing…

Advertise Like The Big Box Stores

There’s a good reason Google Merchant Center is one of the hottest trends right now. It’s an e-commerce platform created by Google where you can list…

A Better Google Analytics

If you’re using Google Analytics, get ready for a big change!  Google is switching to Google Analytics 4, and even though it’s not officially here until…

Google’s Power Move

Late last year, Google changed the name of Google My Business to Google Business Profile. But it’s more of a shift than just a name change.…

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