The Push and Pull of 2022
So far, the new year is proving to be eventful and unpredictable. We’ve witnessed a curious start to 2022, with positive and negative influencers pushing and…
Posts by Carol Hochu
International Winter Tire Regulations Overview
Looking at how Canada stacks up compared with other countries. As I write this, winter – or more precisely, the winter solstice – has arrived. After…
Big Strides in Canadian Tire Recycling
Tire Recycling in Canada has come a long way thanks to considerable effort and collaboration. As I type this, Waste Reduction Week in Canada is in full swing.…
The Final Countdown of 2021
The fall season is a time for looking back but also, looking forward As I write this, it’s mid-September and for many—me included—September post-Labour Day feels…
Marketing at the Finish Line by Carol Hochu
Turning sports fans into tire fans Is there is a better tire marketing season than summer? There is a seemingly endless and fascinating lineup of sporting…
Spring and Sustainability by Carol Hochu
A time of year for celebrating nature sees the tire industry move forward to achieving United Nations’ Sustainable Development Goals. Spring is a much-loved season for…
March Markers by Carol Hochu
As I type these words, it’s March 15, bringing to mind Shakespeare’s “Beware the Ides of March” line from Julius Caesar. Typically, the line connotes gloom…
Looking Forward, Looking Back by Carol Hochu
A new year is a time for many to make resolutions, both personal and professional. It’s also time to reflect, for, as they say, you often…
Just the Facts by Carol Hochu
There are multiple reasons why it’s beneficial to have winter tires. The 1950s police drama “Dragnet” inspired several catch phrases including “The story you are about…
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