Carol Hochu is President of the Tire & Rubber Association of Canada (TRAC). You can reach her at [email protected].
Carol Hochu est présidente de la Association canadienne du pneu et du caoutchouc (TRAC). Vous pouvez la joindre à l’adresse suivante : [email protected]
What passenger tire professionals can learn from the 2026 OTR Conference While passenger and light truck (PLT) tires dominate the Canadian automotive landscape, the Off-The-Road (OTR)…
Canadians are approaching summer travel more locally and cautiously this year. As the summer driving season approaches, new research commissioned by the Tire and Rubber Association…
What passenger tire professionals can learn from the 2026 OTR Conference While passenger and light truck (PLT) tires dominate the Canadian automotive landscape, the Off-The-Road (OTR)…
Calgary Symposium Ignites Global Dialogue on Rubber Recycling. Our organization, the Tire and Rubber Association of Canada (TRAC), hosted the 2025 Rubber Recycling Symposium at Calgary’s…
I recently returned from the Traction Summit, widely regarded as a great meeting place for exploring the future of tires and forging the connections needed to…
As sustainability continues to reshape the automotive and tire industries, the 2025 Rubber Recycling Symposium, hosted by the Tire and Rubber Association of Canada (TRAC), is…
Springtime is often considered ideal for conferences, as the weather is usually favourable, and people are more likely to attend. Both were true for the recent…
Carol looks at some highlights from this year’s OTR Tire Conference in Puerto Rico. American country music legend Willie Nelson wrote and recorded “On the Road…