Beyond Good Looks
Why wheel and tire packages are taking on a more complex role One of the things I’ve learned during my time in the tire industry is…
Posts by Carol Hochu
Simple Sustainability Strategy
The Greenest Tire Is the One That Lasts the Longest When sustainability is discussed in the tire industry, the conversation often focuses on recycling programs, recovered…
Ontario’s Tire Collection Challenges
A look at proposed improvements, regulatory changes and common interests Ontario’s tire recycling system is facing a period of significant adjustment as collection challenges and proposed…
Wider Market Insights
What passenger tire professionals can learn from the 2026 OTR Conference While passenger and light truck (PLT) tires dominate the Canadian automotive landscape, the Off-The-Road (OTR)…
Staying Closer to Home
Canadians are approaching summer travel more locally and cautiously this year. As the summer driving season approaches, new research commissioned by the Tire and Rubber Association…
Wider Market Insights
What passenger tire professionals can learn from the 2026 OTR Conference While passenger and light truck (PLT) tires dominate the Canadian automotive landscape, the Off-The-Road (OTR)…
Safety, Innovation, Sustainability
In looking back on 2025 these were key influencing factors for the tire industry. The start of a new year offers a welcome opportunity to reflect…
Tires Reimagined
Calgary Symposium Ignites Global Dialogue on Rubber Recycling. Our organization, the Tire and Rubber Association of Canada (TRAC), hosted the 2025 Rubber Recycling Symposium at Calgary’s…
From Materials to Markets
I recently returned from the Traction Summit, widely regarded as a great meeting place for exploring the future of tires and forging the connections needed to…
Tires Reimagined
As sustainability continues to reshape the automotive and tire industries, the 2025 Rubber Recycling Symposium, hosted by the Tire and Rubber Association of Canada (TRAC), is…
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