Bridgestone Americas (Bridgestone) announced leadership changes in support of the company’s ongoing evolution to become a sustainable mobility and advanced solutions company.

Mirella Cielo will join Bridgestone Americas as president, consumer replacement tire sales and marketing, Canada, and the U.S., effective Sept. 1. Erik Seidel will now oversee corporate development and M&A for Bridgestone Americas.

“Mirella is a dynamic leader with tremendous expertise and experience in the tire industry,” said Paolo Ferrari, CEO & President, Bridgestone Americas.

“She is very familiar with our customers and strategies making her well-positioned to build on Erik’s success as president of the consumer replacement business.

I am excited to welcome Mirella to the Bridgestone Americas team and to have Erik in this new corporate development role overseeing our M&A efforts.”

New roles

As president of consumer replacement tire sales and marketing, Cielo will be responsible for setting the sales and marketing strategy for the consumer replacement tire business in Canada and the U.S. with a focus on pursuing new business opportunities, enhancing revenue, and increasing brand equity with consumers.

She also will be responsible for cultivating customer relationships that accelerate sales growth for the company’s core tire business.

As senior vice president of corporate development, Seidel will lead a newly formed corporate development team to enhance and strengthen the company’s M&A capability and capacity.