Quick Lube Profitability: LIQUI MOLY Launches iFLEX Service Programme

LIQUI MOLY’s new iFLEX commercial initiative delivers dedicated support and high-margin chemical solutions to help quick lube operators expand preventive maintenance revenue.

German lubricant and chemical specialist LIQUI MOLY has announced the launch of its iFLEX commercial programme during AAPEX and SEMA in Las Vegas. Tailored directly for fast-lube and quick-service operations, the programme provides dedicated operational resources, business support, and specialised product assortments engineered to help service providers strengthen customer retention and expand business volume.

For Canadian quick-lube business owners, automotive repair shop operators, and parts jobbers, shifting service bays toward premium synthetic formulations and specialized chemical flushes directly elevates average repair order (ARO) values. Beyond showcasing custom performance engine builds and motorsport heritage vehicles, the manufacturer is highlighting its broader portfolio of high-specification motor oils, fuel system additives, greases, and assembly pastes engineered for modern multi-platform engine applications.

According to company representatives, the iFLEX initiative is structured to equip quick-service facilities with branded support tools to compete against franchised dealership quick lanes. By pairing technical training with tailored product delivery, the programme enables service bay operators to capitalise on high-margin fluid services while maintaining rapid bay throughput and consistent vehicle turnaround times.