Leading global manufacturer Hankook Tire is stepping up to the plate for the 2026 Major League Baseball (MLB) season with in-stadium signage presence across select professional ballparks in North America.

Hankook’s branding will be prominently featured in high-visibility locations within stadiums—including home plate, outfield, and first base line signage—in major markets such as New York, Boston, Atlanta, and Toronto, among others, throughout the 2026 regular season.

In Toronto, Hankook’s presence will include activations connected to its relationship with the Toronto Blue Jays, further strengthening the brand’s engagement with fans in one of baseball’s most dynamic markets.

“Baseball is as iconic as the great American road trip,” said Aaron Hong, Vice President of Marketing for Hankook Tire North America. “By showing up in stadiums across the country, we’re meeting consumers in moments that matter, whether they’re driving to the ballpark or watching from home. We are excited to join fans in cheering on their favorite teams in the 2026 season.”

This initiative reflects Hankook’s deepening commitment to cultural relevance in the North American market as the company prepares to expand its Tennessee manufacturing plant in Clarksville, Tenn. Hankook is further integrating its brand with high-impact consumer touchpoints that drive awareness and affinity.